The new era known as post fossil fuels is now perceived as an opportunity to improve our lives with a focus on health and the environment. The new renewable energy sources can guarantee economic prosperity to everyone. Since they are more accessible, and they are not concentrated in a few isolated regions of the Earth.
The facts do not always speak for themselves but they must be accompanied by a complete story that illustrates the starting situation up to the expected finish line. For example, when we prepare a dossier or a communication to validate an investment, are we sure that we are using the words that are helping the growth of the consensus necessary to face the path?” The use of jargon currently in vogue, whether scientific or more commonly found in the media, is not always perceived by the general public as a looming threat.
For example, commonly used terms such as: natural gas, climate change, greenhouse gases and natural disasters, do not correctly communicate the severity of the ongoing situations. On the other hand, terms like methane gas, fossil hydrocarbons, acute climate crisis, heat-trapping combustion pollution, and referring to floods, landslides, and storms as man-made disasters would provide a more accurate and impactful representation.
